1 What exactly is a mobile wallet?

Put simply: a mobile wallet is the digital equivalent of a physical wallet. It’s where you can store digital versions of loyalty cards, coupons, tickets, passes and much more. The more obvious digital wallets are the ones that come pre-installed on your phone. iPhones come with the Apple Wallet, Android have Android Pay, and Samsung devices have Samsung Pay. If you remove the brand names they all essentially do the same thing, a digital place to store what you use to have to keep on paper or plastic. 

2 What counts as a mobile wallet ‘card’?

Again, put simply, a ‘card’ is the name for anything that can be stored in the mobile wallet. These can also be referred to as wallet ‘passes’. Any item going into a mobile wallet is a card. These can be pretty much anything; boarding passes, coupons, loyalty cards that dynamically update, notification reminders that pop up on a users phone art exactly the right time and place. 

3 Do I need an app to offer a mobile wallet card

No! Mobile wallet marketing is as great an opportunity for start up’s as it is companies who have a significant online presence. And it either case, comes at a much lower cost than putting out an app. Nearly all mobile devices come with pre-installed wallet apps, which all mobile wallet cards go directly into.

4 How do I create a mobile wallet card?

With wallet campaigns you get a huge number of customisable campaigns and card templates. You can have campaigns up and running in a matter of minutes.

5 Will customers know what to do with a wallet pass?

Yes. Research from 2017 shows that 54% of people have already used mobile wallet and would like to use them more. This percentage will only be on the rise throughout 2019 and 2020. 

6 What happens once a customer has a mobile wallet card?

A card will stay in the wallet of a customer untill they delete or use it. Research shows though that digital wallet cards are rarely deleted! More importantly, once a customer has a wallet card, you’ve opened up a line of communication with that person. How? Wallet cards can be automatically updated and push notifications can be sent through updating them on new offers and persuading them back to the business.

7 Why should I use mobile wallet marketing?

There are many reasons why you should be looking at digital wallet cards as the cornerstone of your marketing campaigns, but here are what we consider to be the top 2.

You’re not where your customers want to be! Companies are behind consumer demand for mobile wallet cards. The younger generation, especially, are environmentally minded enough to not want little pieces of paper and plastic. Companies who catch up first will be quick to earn customer engagement and, in turn, loyalty.

You can increase your communication with customers, straight on to their phone! What do most people spend their time looking at these days? Their phone. Using wallet cards as a direct line of communication with the customer will only see people returning to the business. Take advantage of this new channel of engagement.